ARDEE PROPERTIES FZ LLC, a real estate developer and Free Zone limited liability company duly incorporated before the Ras Al Khaimah Economic Zone Authority, United Arab Emirates, (we, us, our or ARDEE), is committed to protecting and respecting your privacy and rights.

This privacy policy (the Privacy Policy) describes how your Personal Data is collected, used, and shared when you use and access our website located at www.ardeedevelopments.com and other websites owned or controlled by ARDEE (the Website), or any services and products made available by us to our customers from time to time (collectively our Platform). We believe that you should know what Personal Data we collect and use, as well as understand your rights in respect of your Personal Data.

In this Privacy Policy, information about you is referred to as Personal Data. Personal Data refers to information that identifies, relates to, describes, is capable of being associated with or could reasonably be linked, directly or indirectly, with a particular individual.

By using or accessing our Platform, you agree to this Privacy Policy and agree to use our Website in accordance with the Terms of Use and any additional terms and conditions that may apply to specific sections of the Website or services and products offered by us. If you do not agree with this Privacy Policy, please refrain from using our Website or providing any Personal Data in connection with ARDEE’s products or services.

ARDEE is the data controller of your Personal Data. As the data controller, we determine the purposes and means of processing your Personal Data, either alone or jointly with others.

WHAT INFORMATION DO WE COLLECT AND FROM WHERE?

1. Information we automatically collect from you

When you visit our Website, we automatically collect certain technical information to enhance your experience and improve the Website’s functionality. This includes details such as your IP address, browser type, operating system, the pages you visit, the time and duration of your visit and the referring website. This information helps us monitor the Website’s performance, track user trends and troubleshoot any issues.

We may use remarketing tools to display advertisements based on your location and the content you have explored on our Website. These advertisements may appear even after you leave the Website.  If you access the Website through a mobile device, we may also be able to identify the location of your mobile device. To disable location sharing, you can adjust your mobile device’s settings. For guidance on these settings, please contact your service provider or device manufacturer.

We may use ‘cookies’ and other similar technologies, such as web beacons, to collect additional data about your interactions with the Website. Cookies enable us to remember your preferences, optimize the Website’s performance and analyse how you use the Website. You can adjust your settings to refuse cookies, but doing so may impact the functionality of certain features. For more details on how we use cookies, please refer to our Cookie Policy.

2. Information you voluntarily provide to us

If you provide your Personal Data to ARDEE to enquire about properties or events or if you sign up to become a registered user of any Website operated by ARDEE, you will be required to provide certain information as part of the registration process. This information may include your first and last name, email address, phone number and business or home address.

If you communicate with us by email, postal mail, phone or through other forms of communication, including our customer support team by phone, email, chatbot, SMS, WhatsApp, we will collect and store the information you provide as part of those communications. For example, if you correspond with us through email, we will collect your email address and any information included in your correspondence to:

• Respond to your inquiry;
• Notify you of ARDEE events or services;
• Maintain a record of complaints, requests or other communications for operational purposes.

By subscribing to our email communications (newsletters, promotional communications etc.), you consent to receiving relevant updates, promotions and marketing materials from ARDEE. You can opt out of these communications at any time by clicking the “unsubscribe” link in our emails or contacting us directly at contact@ardeedevelopments.com.  

In some cases, you may provide us with Personal Data through forms on the Website such as through our “Contact Us” or “Join Us” forms. This may include your name, email address, phone number and professional details. We collect this information to respond to inquiries or process recruitment applications.

All payments made to ARDEE are processed by third-party processing service engaged by ARDEE. All information collected by these third-party providers for payment processing is not accessible to us, unless you have otherwise provided this information to us as part of your use of the Website or our products and services.

3. Data Collection Channels 

We collect Personal Data through various channels within our Platform to provide you with our services and products, enhance your experience and meet operational or legal obligations. These channels include but are not limited to:

• Website: data collected through our Website.
• Advertising Interactions: Information gathered when you engage with advertisements displayed on our Website.
• Promotions and Contests: Personal Data shared during participation in contests, promotions, or surveys, either sponsored or conducted by ARDEE.
• Registration Forms: Details provided via physical or digital forms, including those collected at events, exhibitions, promotional stands, or during surveys and questionnaires.
• Customer Feedback: Information obtained through feedback, complaints, or inquiries submitted via our Website, customer support channels or other designated platforms.
• Products and Services: Personal Data processed during the provision of our services and access to our products such as real estate sales, brokerage activities, or related operations, collected based on contractual obligations or your explicit consent.
• Career Portal: Personal Data submitted through our recruitment platform for job applications, screening, and hiring processes.
• Public Wi-Fi Networks: Information gathered when you use ARDEE’s public Wi-Fi network at our offices or designated locations, monitored for network management and security purposes.
• Customer Support Interactions: Data collected during communications with our customer support team via phone, email, chatbot, SMS, WhatsApp or other channels.

By utilizing these channels, we may collect and process Personal Data to meet your needs, improve our services and comply with regulatory requirements.

2. HOW IS YOUR PERSONAL DATA USED?

ARDEE is committed to using your Personal Data responsibly and transparently. We only process your Personal Data to provide services, improve offerings and meet legal and operational requirements.

We may use your Personal Data to:

• Assess customer and visitor interest in ARDEE’s properties, products and services.
• Develop and enhance business strategies based on customer preferences.
• Understand user preferences to deliver tailored services and improve our Website’s functionality.
• Optimize your browsing experience by recognizing preferences and expediting searches.
• Provide relevant promotions and content including through social media and third-party advertising partners.
• Notify you about ARDEE’s projects, services and events that may interest you.
• Fulfil UAE legal and regulatory requirements including maintaining accurate records.
• Implement security measures to safeguard your data against unauthorized access.
• Respond to your inquiries, requests or feedback.
• Address complaints or resolve issues efficiently.
• Enter or conclude agreements with our customers.
• Enter or conclude agreements with our business partners.
• Enter commercial or investment relationships.
• Comply with applicable laws and cooperate with regulatory authorities.
• Protect, investigate and deter against fraudulent, unauthorised or illegal activity.

3. LEGAL BASIS FOR THE PROCESSING OF PERSONAL DATA

We rely on one or more of the following lawful grounds for processing your Personal Data:

• Compliance with legal obligations

Processing is necessary for us to comply with legal requirements, such as record-keeping or providing information to public authorities or law enforcement agencies.

• Legitimate interests

Processing is necessary for the pursuit of our or a third party’s legitimate interests, provided these interests are not outweighed by your privacy rights. Examples include the effective operation of our Website and communications, fraud prevention, data security, business support, complaint investigation and improvements to our Website.

• Your consent

You have explicitly consented to us processing your Personal Data for a specific purpose, which you can withdraw at any time.

To the extent that we process any Personal Data relating to you for any of the purposes outlined above, we will do so because either:

• you have given us your explicit consent to process that data;
• we are required by law to process that data, or
• the processing is necessary for the establishment, exercise or defence of legal claims or
• you have made the data manifestly public.

Please note that in certain circumstances it may be still lawful for us to continue processing your information for separate purposes even where you have withdrawn your consent, if one of the other legal bases described above is applicable.

4. WHO MIGHT WE SHARE THIS INFORMATION WITH?

In connection with one or more of the purposes outlined in sections 2 and 3 above, we may disclose your Personal Data about you to:

• Our subsidiaries, affiliates and holding companies (If any) which are located outside the European Economic Area (the EEA) to facilitate the provisions of our services, process payments, understand your preferences, conclude sales, handle any maintenance/ service requests, send relevant product and service information and carry out other activities described in this Privacy Policy.
• Third-party service providers who assist us in delivering services to you. These third-parties may include agents, cloud service providers, IT service providers, marketing and advertising partners and professionals offering legal, accounting, insurance, audit and other services. These third-parties will only have access to your Personal Data as necessary for the performance of their services.
• Buyer or other successor in the event of corporate transactions, such as a sale, divestiture, reorganization, merger or acquisition, in which your Personal Data may be shared as part of the transaction process.
• Competent authorities, including courts and regulatory bodies, where disclosure is required or permitted by law.
• Government or regulatory authorities, upon request, to comply with court orders, laws or legal processes.
• Business partners in sectors such as banking, travel, entertainment and lifestyle, to offer you special promotions or services.
• Fraud protection and credit risk reduction entities, where disclosure is necessary or appropriate to protect our rights, property, safety, or those of others, including our customers.
• Other third parties that require access to your Personal Data for any of the purposes outlined in Section 2 above.

We may share non-personal, de-identified and aggregated information with third parties for several purposes, including data analytics and research.

ARDEE has its headquarters in the United Arab Emirates (the UAE). Personal Data we collect from you will be processed in the United Arab Emirates. The security of your privacy and the information you give us is very important to us, but we cannot ensure or warrant the security of any information you transmit to ARDEE or guarantee that your information may not be accessed, disclosed, altered or destroyed by breach of any of our industry standard physical, technical or managerial safeguards. Please be aware that no data transmission over the Internet can be guaranteed to be 100% secure. As a result, ARDEE cannot guarantee or warrant the security of any information you transmit on or through the Website and you do so at your own risk.

5. WHAT ARE YOUR RIGHTS?

Under UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, ARDEE is committed to safeguarding your Personal Data and ensuring your rights under the law. These rights include:

• Right to Access

You can request confirmation of whether we process your Personal Data and obtain a copy of the data we hold about you.

• Right to Rectification

You may update or correct inaccurate or incomplete Personal Data we hold about you.

• Right to Restriction of Processing

You can request us to restrict, suspend or limit the processing of your Personal Data under certain conditions.

• Right to Object

You have the right to object to the processing of your Personal Data, including for direct marketing purposes.

• Right to Data Portability

You can request to receive your Personal Data in a structured, commonly used and machine-readable format and transfer it to another controller.

• Right to Erasure

You may request the deletion of your Personal Data when it is no longer needed for its original purpose or if you withdraw your consent for its use.

You can exercise these rights by contacting us at contact@ardeedevelopments.com.

To protect your security, we may request additional information to verify your identity before processing any requests.

We aim to process requests promptly within the timeframes required by law, though certain requests may be limited due to confidentiality obligations, legal requirements or compliance purposes. If additional time is needed to handle complex requests, we will inform you accordingly.

European Union Data Subject

As part of our operations, your Personal Data may be transferred to, and processed in, countries outside of the EEA, including jurisdictions where data protection laws may not provide the same level of protection as within the EEA. These transfers may occur for purposes such as providing services, storing data or for processing activities carried out by third-party service providers.

To ensure that your Personal Data remains protected when transferred outside the EEA, we have implemented appropriate safeguards in compliance with applicable data protection laws, including the European Union General Data Protection Regulation. This includes the use of European Union standard contractual clauses, which provide adequate protection for your Personal Data when transferred to third parties in countries outside the EEA.

By providing us with your Personal Data, you consent to such international transfers, understanding that the data protection laws in the UAE may not offer the same level of protection as within the EEA.

If you have any concerns or require more information about our data transfer practices, please contact us at contact@ardeedevelopments.com.

6. HOW LONG DO YOU KEEP MY INFORMATION?

We will retain your Personal Data for as long as necessary to fulfill the purposes for which it was collected or to comply with legal, accounting or regulatory obligations. Once our relationship with you ends, we may continue to retain your Personal Data to:

• Maintain business records;
• Comply with legal requirements;
• Address any complaints or disputes.

We will delete or anonymize your Personal Data when it is no longer necessary for these purposes. If deletion is not technically feasible (e.g., due to being stored in backup systems), we will ensure appropriate safeguards are in place to prevent unauthorized access, use or further processing of the data until it is securely deleted.

Retention periods may vary based on the nature of the data and specific legal or business requirements. For further details about our data retention practices, you may contact us at contact@ardeedevelopments.com.

7. HOW TO OPT-OUT?

• Email and SMS: You can click on the unsubscribe link or follow the instructions provided in the messages you receive from us.
• Contact us: You may contact us at contact@ardeedevelopments.com.

8. POLICY UPDATES

ARDEE reserves the right to update this Privacy Policy at any time to reflect changes in our practices or legal requirements. Updates will be posted on the Website with the latest modification date indicated at the top. We encourage you to review the Privacy Policy regularly. Your continued use of the Website or provision of Personal Data after updates take effect constitutes your acceptance of the revised Privacy Policy. If you disagree with any changes, please stop using the Website and providing Personal Data.

9. HOW DO YOU CONTACT US?

To exercise your rights or if you have any questions concerning your privacy while using the Website, please contact our Data Privacy Office by sending us an email at: contact@ardeedevelopments.com.